• Writing SEO-friendly blogs and articles
• Creating and auditing website content
• Crafting newsletters and email campaigns
• Writing and presenting podcast and video scripts
• Interviewing and writing features, news and profiles
• Writing and managing social media content
• Editing AI-generated copy and refining prompts

I help professional audiences tell their stories clearly and confidently. 

I can write or edit your website copy, blogs or marketing content – optimised for humans and search engines, so your content gets found.

With a background in journalism, creative writing and digital marketing, I blend creativity with commercial sense to craft engaging content.

By combining storytelling, strategy and SEO insight, I make sure your content doesn't just sound good – it works hard for your business.

"I'm in awe of Carlotta's ability to write grounded, intelligent copy that brings out the human interest angle for readers. We worked together on a podcast, for which Carlotta wrote a script that was conversational and had a strong narrative flow, while getting across important data and hard-hitting facts for our audience. Her professionalism and warmth comes across so well in audio as well as print."

- Siobhan Chan, Royal Pharmaceutical Society

"I worked with Carlotta in the production of a blog for The Pharmaceutical Journal. She supported me in getting my ideas onto paper and producing a coherent and polished final product. I would highly recommend her editing and writing skills."

- Neil Hardy, chief pharmacist, NHS Hampshire and Isle of Wight

"Carlotta stands out as an editor who genuinely listens to what you want to get across and why. I believe this to be really important but also hard to find – but you'll definitely find it with Carlotta! She is responsive and flexible in her approach. She gives constructive feedback without changing your voice. I'd definitely work with her again!"

- Dr Seema Patel, career coach for doctors

"Carlotta grasps briefs quickly and is able to creatively develop any idea or event into sparkling copy. Her work is warm and engaging, building on the sense of community that is so important to our members, even when conveying complex topics or difficult subjects. Both online and in-print she has a flair for the written word and never fails to strike the right tone with readers."

- Robyn Law, Society of Authors

I'm based in the UK, near London, but I work with clients all over the world and can travel too.

My rates vary depending on the project — check out my fees page for a better idea.

I start by understanding your goals, audience and content needs, then create, review and refine until it hits the mark.

Drop me a message or email at carlotta.writes@gmail.com and let's chat!