Your audience want more than surface-level content. People want meaningful stories they can connect with. Whether that's a blog, feature or interview, I can write short- and long-form content that your readers will find useful, interesting and relevant.

You've got the words, but they sound... off. Don't worry – with more than a decade editing everything from articles and websites to newsletters and corporate communications, I'll help you tighten and fine-tune your copy, so it stands out for readers and algorithms.

Need help explaining what your brand does, or struggling to get your message across? Choosing words that actually connect, not just fill space, is hard. I can help you find your voice, grow your audience and write copy that engages, sells and persuades.

Good question. I've spent 13+ years in B2B publishing and marketing, working alongside doctors, dentists, pharmacists, authors, vets and lawyers. I've written for the UK's biggest dental magazine and the leading medical and dental defence unions, so accuracy and trust are second nature.

I've led editorial teams and publications, run busy newsrooms, hosted discussions and interviewed global experts – including BBC Apprentice winner Dr Leah Totton and many others.

With me, you get someone who can grasp new topics and industries quickly, as well as the intricacies of content marketing and digital communications. 

I'll bring curiosity, precision and insight. Copy that does the heavy lifting, so you don’t have to.

"I'm in awe of Carlotta's ability to write grounded, intelligent copy that brings out the human interest angle for readers. We worked on a podcast... Carlotta wrote a script that was conversational and had a strong narrative flow, while getting across important data and hard-hitting facts. Her professionalism and warmth comes across so well in audio as well as print."

- Siobhan Chan, senior features editor, The Pharmaceutical Journal

"I worked with Carlotta in the production of a blog for The Pharmaceutical Journal. She supported me in getting my ideas onto paper and producing a coherent and polished final product. I would highly recommend her editing and writing skills."

- Neil Hardy, chief pharmacist, NHS Hampshire and Isle of Wight

"Carlotta stands out as an editor who genuinely listens to what you want to get across and why. I believe this to be really important but also hard to find – but you'll definitely find it with Carlotta! She is responsive and flexible in her approach. She gives constructive feedback without changing your voice. I'd definitely work with her again!"

- Dr Seema Patel, career coach for doctors

"Carlotta is fantastically efficient at writing news stories, with a real nose for a story and the confidence to work autonomously to get to the bottom of the issue she's covering. Highly recommended!"

- Graham Clews, news & views editor, The Pharmaceutical Journal

"Carlotta edited an article I wrote for Vet Record and made this process swift and easy. She was sympathetic to the tone I wanted to use and understanding of the changes I wanted to make. The changes that she made were excellent and I felt confident in her editing."

- Phil Cramp, RCVS recognised specialist in equine surgery

"Carlotta grasps briefs quickly and is able to creatively develop any idea or event into sparkling copy. Her work is warm and engaging, building on the sense of community that is so important to our members, even when conveying complex topics or difficult subjects.Both online and in-print she has a flair for the written word and never fails to strike the right tone with readers."

- Robyn Law, Society of Authors

I'm in the UK, near London, but I work with clients all over the world.

My day rate is around £375 but I have a bunch of rates for specific projects. Get in touch for more and check out my services.

I start by getting to know you! I'll want to understand your goals and audience, then I'll share ideas and get started on the work.

Say hello on my contact page or email me at carlotta.writes@gmail.com.