Web copywriting
A few examples of my website copy in action
Landing page
I developed and wrote the copy for a landing page for international medical graduates – the first visible presence for them on the Medical Defence Union's (MDU) website, helping them feel seen and supported.
You can read a bit more about what else I did here.


A section on the webpage explaining indemnity

Informing new doctors why they need a defence organisation
Standard webpage
This was for a page for medical students on the Medical Defence Union's (MDU) website, explaining how they get support for their electives.
Have a read about how I created the MDU's student hub here.


Member webpage
I wrote copy for the Society of Authors' member group pages – aiming to be clear, welcoming and member-focused.

"Carlotta grasps briefs quickly and is able to creatively develop any idea or event into sparkling copy. Her work is warm and engaging, building on the sense of community that is so important to our members, even when conveying complex topics or difficult subjects."
Robyn Law, Head of Charities at the Society of Authors