Web copywriting

A few samples of my website copy in action

I developed and wrote the copy for a landing page for international medical graduates – the first visible presence for them on the Medical Defence Union's (MDU) website, helping them feel seen and supported.

You can read a bit more about what else I did here.

A section on the webpage explaining indemnity

Informing new doctors why they need a defence organisation

This was for a page for medical students on the Medical Defence Union's (MDU) website, explaining how they get support for their electives.

Have a read about how I created the MDU's student hub here.

"I can say with confidence that Carlotta is among the very best in the industry. We co-ran a literary magazine, during which her exceptional skills in branding, editorial development, and project management were invaluable. 

"Coupled with her exemplary copy, this made for an extremely successful eight years running. I hope that we have the opportunity to cross paths again in a professional capacity in the near future – she is a talented writer, and her work ethic is second-to-none!"

Annabelle Carvell, editor and co-founder of Synaesthesia Magazine

I wrote copy for the Society of Authors' member group pages – aiming to be clear, welcoming and member-focused.